Get 42 Rules for a Web Presence That Wins (2nd Edition): PDF

By Philippa Gamse CMC,Laura Lowell

ISBN-10: 1607730960

ISBN-13: 9781607730965

This publication was once created for company proprietors, executives and executives, institutions and nonprofit organisations who are looking to comprehend what it takes to create and maintain a winning internet presence. It presents a quick, yet thought-provoking learn that provides a 30,000 feet "eagle-eye" viewpoint at the many issues for considering via and enforcing an efficient web site and social media profile. 

The booklet is split into 4 major sections: 
  • Management-level Issues 
  • Setting procedure and Tactics 
  • Creating content material That Makes Connections 
  • Measuring Results 
The forty two ideas are in keeping with Philippa's 15-plus years of consulting adventure and examine into what works at a pragmatic point, and are illustrated with real-life examples from her consumers, audiences and co-workers. every one rule is designed to aid readers ascertain if the difficulty or concept that is being offered is pertinent to their particular state of affairs. It explains the final proposal, and gives an instantly appropriate instance, case learn, or different rules from over thirty contributing specialists together with Rob Siefker, Director of Zappos buyer Loyalty workforce, Francoise Gilbert, writer of The international privateness Book, John Yunker, writer of The paintings of the worldwide Gateway, and Dan Burrus, writer of Flash Foresight.

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42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Strategy for Website and Social Media Success by Philippa Gamse CMC,Laura Lowell

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