Download e-book for kindle: Adobe Experience Manager: Classroom in a Book: A Guide to by Ryan D. Lunka

By Ryan D. Lunka

ISBN-10: 0321928636

ISBN-13: 9780321928634

Adobe event supervisor (formerly CQ5) is an prime websites administration procedure aimed toward giving electronic sellers the power to create, deal with, and carry custom-made on-line experiences.


Adobe adventure supervisor: school room in a publication is the definitive advisor for sellers who are looking to comprehend and learn how to use the platform. It explains the company price of the gains and the final philosophy of the product and is a must-read prior to sitting right down to paintings with an implementation group. retailers will comprehend why AEM is built because it is to allow them to regulate company tactics and perform profitable implementation. They’ll get perception into easy methods to accomplish the basic projects to extra successfully create and deal with content material. They’ll additionally find out about universal blunders and the way to prevent them.


After interpreting this publication, sellers will understand:

    •    the fundamentals of content material administration in Adobe adventure Manager

    •    easy methods to combine Adobe event supervisor with different Adobe advertising Cloud products

    •    the best way to deal with dynamic content material that's exact to express audiences

    •    the basic options that may aid to create a soft implementation


Getting began

Ch 1: the fundamentals

Ch 2: comparing AEM

Ch three: handling content material

Ch four: electronic Asset administration

Ch five: Metadata and Tagging

Ch 6 Multilingual content material

Ch 7: Workflows

Ch eight: Social groups

Ch nine: E-Commerce

Ch 10: cellular for Marketers

Ch eleven: structure fundamentals

Ch 12: management fundamentals

Ch thirteen: net Analytics

Ch 14: campaign administration  

Ch 15: Dynamic content material

Ch sixteen: Integrating AEM

Ch 17: Technical Basics

Ch 18: Defining Requirements

Ch 19: person event Design

Ch 20: The Implentation Process

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Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals by Ryan D. Lunka

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